Everyone knows that you can't beat referrals when it comes to increasing and maintaining your following, be it customers, members, donors or volunteers.
But, the dynamics of today's marketplace is vastly different
from the days of old.
Word of mouth is no longer limited to face-to-face meetings or land-line telephones.
The majority of the public is connected to one another in an ever-expanding, virtual world made possible by social media and mobile communication devices that have the capability of accessing incalculable volumes of information and allowing people to share your story and engage in commerce via the internet...
...in an instant;
...wherever they may be!